
Foundation
Our mission
The Alpine Quest International Foundation, founded by Loubna, is dedicated to:
- Inspiring Exploration: Encouraging personal growth and resilience through endurance challenges and adventure.
- Creating Impact: Collaborating with partners to organize meaningful initiatives and events that push boundaries.
- Supporting Meaningful Endeavors: Providing opportunities for individuals to challenge themselves and pursue ambitious goals.

Meet Loubna
Loubna is an accomplished endurance athlete, mental coach, and human rights advocate actively involved with Human Rights Watch. Passionate about adventure and personal transformation, she combines extreme challenges with a commitment to social impact, inspiring others through her resilience, determination, and drive to push past limits.

Athlete
Loubna’s athletic journey began as an alpine skier, where she developed her resilience and drive. Now, as the 2024 Ironman Champion, she continues to inspire by pushing physical and mental boundaries, proving that limits are meant to be exceeded.

Mental Coach
As a mental coach, Loubna channels her expertise to guide individuals toward achieving their peak potential. Through her tailored approach, she empowers clients to overcome mental barriers, build resilience, and thrive in their personal and professional lives.

Human Rights
Passionate about justice and equality, Loubna dedicates her efforts to advocating for human rights. Her work focuses on amplifying the voices of the marginalized, fostering inclusivity, and driving impactful change in communities worldwide.