Alpine Quest International

Foundation

The year 2025 marks a key milestone for the Alpine Quest International Foundation, turning a vision into reality: a human adventure in the heart of the Alps aimed at raising awareness of their rapid transformations.

On March 1, 2025, Alpine Quest I came to life through a 54-day crossing of the Alps from Vienna to Monaco, combining cycling, skiing, and trail running. This expedition documented the changing alpine landscapes while building connections between sport, science, and education for younger generations.

Beyond the expedition itself, the project led to educational initiatives, scientific collaborations, a documentary film, and numerous public engagements, conveying a clear message: mountains are sentinels of climate change.

The coming year will focus on growth, with new collaborations and the launch of Alpine Quest II.

A heartfelt thank you to all the individuals and institutions who contributed to making this project possible. Together, we will continue to make Alpine Quest a bridge between science, adventure, and knowledge sharing.

– Loubna Freih

Mission & objectives

Mission

The Alpine Quest International Foundation, founded by Loubna, exists to inspire exploration, personal growth, and resilience through adventure. We aim to connect people with the natural world, foster curiosity, and encourage meaningful challenges that push boundaries.

Purpose

The purpose of Alpine Quest was to document the transformations of alpine landscapes, particularly the gradual disappearance of glaciers, while engaging diverse audiences in reflection on the future of water resources from the mountains.

Objectives

To fulfill this mission, the Foundation:

Raises Awareness: Promotes understanding of climate change impacts, particularly on mountains and vulnerable communities, including women.
Engages Communities: Organizes public and private events, educational initiatives, and collaborations with partners who share these goals.
Supports Meaningful Action: Provides financial and/or material assistance to communities affected by environmental changes, both in Switzerland and internationally.
Ensures Purpose-Driven Use of Resources: All funds and assets are dedicated exclusively to achieving the Foundation’s objectives, with no profit motives.

Through these actions, the Foundation bridges adventure, science, and education, inspiring both individuals and communities to care for and protect our natural environment.

Meet Loubna

Loubna is an accomplished endurance athlete, mental coach, and human rights advocate actively involved with Human Rights Watch. Passionate about adventure and personal transformation, she combines extreme challenges with a commitment to social impact, inspiring others through her resilience, determination, and drive to push past limits.

Find out more

Athlete

Loubna’s athletic journey began as an alpine skier, where she developed her resilience and drive. Now, as the 2024 Ironman Champion, she continues to inspire by pushing physical and mental boundaries, proving that limits are meant to be exceeded.

Mental Coach

As a mental coach, Loubna channels her expertise to guide individuals toward achieving their peak potential. Through her tailored approach, she empowers clients to overcome mental barriers, build resilience, and thrive in their personal and professional lives.

Human Rights

Passionate about justice and equality, Loubna dedicates her efforts to advocating for human rights. Her work focuses on amplifying the voices of the marginalized, fostering inclusivity, and driving impactful change in communities worldwide.